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From the Farmer's Field

From the Farmer's Field

Brand, web design and custom icons for a local food initiative.

From the Farmer’s Field is a local food initiative centred on growers and their produce. Hayle developed branding, website designs and custom icons for the project’s digital presentation.

From growers to a digital marketplace.

Website designs organise categories and product discovery around the project’s local-food focus. The artwork below shows the proposed interface.

From the Farmer’s Field marketplace interface design

A fresh palette.

The brand palette carries the food and growing theme through the visual system.

From the Farmer’s Field brand palette

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