- Branding
- Web Design & Development
From the Farmer's Field
Brand, web design and custom icons for a local food initiative.
From the Farmer’s Field is a local food initiative centred on growers and their produce. Hayle developed branding, website designs and custom icons for the project’s digital presentation.
From growers to a digital marketplace.
Website designs organise categories and product discovery around the project’s local-food focus. The artwork below shows the proposed interface.

A fresh palette.
The brand palette carries the food and growing theme through the visual system.

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