
Redefining Travel, City by City
We partnered with Rolling Luxury to elevate their brand and digital experience as they expand across cities. The project includes a full rebrand — updating their logo, visuals, and voice to reflect a modern, premium identity that resonates with local markets while maintaining a unified national presence.
We’re also designing and developing a new website that dynamically showcases city-specific services, locations, and booking options. In parallel, we’re building a mobile app that allows users to track buses in real time, view schedules, and manage their reservations seamlessly. The result is a connected, intuitive, and elevated travel experience — built for the future of luxury transportation.
From typography and motion to the user journey itself, every detail is intentionally crafted to reflect Rolling Luxury’s commitment to service and sophistication. By aligning branding and technology, we’re helping transform the company’s expansion into a cohesive, digital-first ecosystem that feels as refined as the rides they offer.
“The new logo captures motion and elegance — just like the experience we’re designing across the site and app.”
MAX GATT
CREATIVE DIRECTOR
“We're here to shape the first impression their brand will make”
Gideon Hui, P.Eng., PMP
COO, HAYLE

David Qiu
Co-Founder

Gideon Hui
Co-Founder

Max Gatt
Co-Founder
