Gideon Hui is a Canadian engineer and operations leader who believes in building systems that actually work—for the people using them. With a background in civil engineering and infrastructure, he brought his project management expertise into the tech world to help Hayle run like a machine with heart. He co-founded the company alongside David, guiding its evolution from a grassroots app into a full-scale creative and software agency.

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As Chief Operating Officer, Gideon leads Hayle’s operations across software, marketing, and branding. Whether it’s a product launch or a multi-brand rollout, he ensures every moving part is aligned—from deadlines and design to deployment and delivery.

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Today, he oversees a portfolio of enterprise projects, helping businesses grow with clarity, strategy, and precision. His work is rooted in one belief: that the best systems are the ones that let people do their best work.

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